[D-G] The New Spirit of Capitalism

Rowan Wilson rowanwilsonwork at yahoo.co.uk
Fri Oct 12 06:47:57 PDT 2007

Verso is proud to announce the publication of the following title:
The New Spirit of Capitalism
by Luc Boltanski and Eve Chiapello
Already a classic in French, this book was first published in English last year and sold out in months. It is published now in paperback for the first time.
Via an unprecedented analysis of the latest management texts that have formed the thinking of employers in their reorganization of business, the authors trace the contours of a new spirit of capitalism. The book connects this new spirit with the children of the libertarian and romantic currents of the late 1960s (as epitomised by dressed-down, cool capitalists such as Bill Gates and ‘Ben and Jerry’) arguing that they practice a more successful and subtle form of exploitation. Boltanski and Chiapello demonstrate how the new spirit triumphed thanks to a remarkable recuperation of the left’s critique of the alienation of everyday life that simultaneously undermined their ‘social critique’.
ISBN: 978 1 84467 165 6
Price: £24.99
Extent: 606 pages

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